Making a sale depends on much more than simple brand loyalty. Marketers need to encourage more, and incentivise more. As such marketers of major brands are constantly trying to find new ways to entice customers through their glossy brochures and printed mailers.
A combination of digital and printed media can help maximise opportunities to communicate brand awareness and product content on a promotional CD or DVD. Whilst CDs and DVDs are perceived to be high-value items, they are visually appealing and cost a lot less than you may think. The perfect shape,exibility and light weight means they can be a very accessible and cost effective way of demonstrating your
brand, whether it may be it a new car launch or a video tour of the latest holiday destination.
CD’s and DVD’s really can help to bring your brand to life and deliver in depth content to your customers in a new and interesting way. You may want to add to the appeal by including a competition on the disc, perhaps after the end of playing your message you offer an opportunity to win a holiday or discount.
Create a direct link to your website; the disc can be the perfect catalyst for directing people to your full range on-line. No need to wait in the hope that customers may enter your website by chance or via one of the many search engines. The possibilities are endless, your CD or DVD can be programmed with direct links to special areas of your website, ideal for marketers who are looking to boost the interactivity with their
consumers.
Many companies are already using CD and DVD mailers, and undertaking CD replication or DVD replication but usually with traditional bulky packaging or containers made of environmentally unfriendly materials.
The Postcard disc is just one solution where you can carefully consider a balance of
economical and environmental issues in addition to finding the best ways to increase customer uptake.
With a Postcard disc the CD or DVD is much more than only a data carrier, it is the message itself. CD replication or DVD replication is the process used to manufacture these discs with the finish being professional, and slick and will get your message across.
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How to Prepare artwork for CD replication and DVD replicationMost CD and DVD replicators have artwork templates in Adobe Photoshop or Quark. These are the most commonly used graphics editing software available on the market. You should try to use templates supplied by the replicators because they would have the dimensions and resolution preset for you. If you prefer to build the artwork from the scratch without using the template, remember these attributes: 300 dpi and CMYK mode. Don’t try to digitally increase the resolution by entering 300 dpi into the program unless your original artwork resolution is higher than 300 dpi. The concept is similar to buying a digital camera or camcorder. Usually the user’s manual for the digital camera or camcorder will explain the difference between optical zoom and digital zoom. Digital zoom is like making the pixels bigger than they should be. In doing so the picture looks bigger but the quality is low. To get a true 300 dpi picture, you should get a picture with enough pixels. The dpi of the picture is not really important. You can have a 72 dpi picture but 2000 pixels across. When this picture is scaled down onto the CD artwork template, the result will be very good. On the other hand, if you have a 300 dpi picture but with only 200 pixels across, then when the picture is scaled up onto the CD artwork template, it will look blurry. Once you have your artwork designed, you should burn it onto a blank CD and send it with your content master CDs to your replicator. . CMYK is the standard color model used in offset printing for full-color documents. Because such printing uses inks of these four basic colors, it is often called four-color printing. In the CD Replication process and also DVD Replication process the above information is relative. Using DVD Replication for mass productionToday, there is huge demand for DVDs, which is where the subject of replication comes into play. This is the fastest and easiest way of mass-producing a high number of DVDs without compromising on audio and picture quality. DVD replication is so good that you can’t tell the difference between the original and the DVD copies that you get back. Replication is a process where raw materials are used and a glass master of your disc is produced., from this glass master stampers are made, from the stampers your plastic discs are injections molded, the discs are then coated with a thin layer of aluminium and a protective lacquer to coat and protect them, this is hardened with ultra violet light. Your discs are printed onto the face off with artwork supplied by yourself either screen printed or litho printed dependant on the images you require. DVD replication is cost effective, fast and convenient. It is the easiest way to mass-produce DVDs for distribution, as raw material is used the cost is kept down per unit, glass mastering is an expensive process so the more copies you have the cheaper your job will be, as the glass mastering cost do not change if you have 1000 discs or 1 million disc replicated. Turnaround time is normally 10-12 working days from receipt of your master DVD and sign off of your artwork, however, some duplication/replication companies can offer a quick turnaround which is normally 6-8 working days, this can however, sometimes carry a surcharge. So you need to be very clear with your chosen replication company on deadlines so that you get your discs on time with the exceptional quality finish and any packaging that you require. So, when you need to copy a large number of DVDs, DVD duplication is the perfect solution. DVD duplication and replication explainedMost companies are choosing to cut down on their paper use and are increasingly using digital alternatives- in particular DVDs. DVD distribution is used in many industries- such as film and music. Duplication DVD duplication is a burning process that copies the content from the master copy to a blank DVD. In the process of duplication, there are many formats which can be used, such as DVD+R, DVD-RAM, DVD-R, mini DVD, mini DVD-RW and DVD-RW. However, the most common format, which can be used in most DVD players is DVD-R. Replication Replication is a different process to duplication, and involves using an injection moulding method to pass data from the master DVD to a blank disc. The replication process is rather complex, and as it involves printing and mastering, it is best left to the professionals. Both DVD duplication and replication are extremely useful processes for businesses and individuals alike, and there is no doubt that their popularity will continue to grow. Produce many discs in minimum time with DVD duplication and replicationNowadays, DVD duplication and replication is used by many companies, as it helps them to produce several copies of a DVD in very little time. DVD duplication companies use high quality technology, and make sure that all copies are perfect. On the other hand, DVD replication is also very beneficial if you want to make more than 1000 copies. What are the benefits offered by DVD duplication and replication? DVD duplication – One of the best things about this process is that it is cost effective, convenient and faster than other methods. This process allows companies to make copies of DVDs which can then be distributed amongst the clients within a specified time frame. In addition to this, some DVD duplication services also offer you custom printing and packaging. If you are looking for less than 1000 copies then opt for DVD duplication. DVD replication – DVD replication is another popular way of producing a large number of discs. This procedure is perfect for larger projects. All of the copies which are produced by DVD replication are high quality, although the process takes more time than DVD duplication. DVD duplication and DVD replication is great for companies of all sizes. DVD replication- a fast growing businessThe process of producing quality DVDs from a master copy is known as DVD replication. This method of replication can be used to copy and create all types of DVDs. The process of CD and DVD replication is almost the same, with the only difference being that the dyes used in the process of DVD replication are different. DVD replication is a good way of copying a large number of DVDs, and is ideal for those who require 500 or more copies. Recently, DVDs have become increasingly popular, and many companies are using them for various purposes- from information to promotional purposes. The cost of DVD replication is extremely affordable, although the service and the quality of the copied discs should be your main priority. Many copies offer discounts for bulk orders, which makes it even more cost effective. Generally, DVD replication companies will let you take a look at the first replicated disc, so that you can approve it and give them the go ahead to continue replicating the rest of the order. Get fantastic quality copies with DVD replication. How the DVD replication process worksDVD replication is a process which has helped many commercial organisations. With DVD replication, you can copy a thousand or more DVDs in a cost effective way. The time taken for the process is much shorter than manually copying CDs. DVD replication As mentioned, DVD replication can produce bulk CDs. The process involves producing duplicate copies, identical to the original product, and it has gained popularity due to large demand from commercial businesses. The DVD replication process DVD replication includes transferring data from a master disc onto a large number of blank discs. The professionals will firstly check the original disc for any flaws such as unreadable portions. This is necessary as creating copies of unreadable data will affect the copied discs as well. The process of replication involves producing a glass master which is then used to make a set of molds or stampers. The stampers are then mounted on a tool known as an injection mould machine, which makes a duplicate of the mold. The disc is then coated with an aluminium coating and spun with protective lacquer. The cost of DVD replication often decreases with the number of discs to be produced, so it is an extremely cost-effective method. Create several copies of your data with DVD replicationReplication is a process used for transferring data from a source master onto a CD or DVD. This process is often compared with the duplication process. Although, both duplication and replication processes offer same result, they are completely different from each other. Replication means a copy that is not original, but something that has been copied. DVD replication refers to the process of ‘pressing’ copies of a DVD glass master onto polymer/aluminium blank discs. DVD replication companies are the only one who can do the replication job for you. Usually, professional replication companies offer offset or silkscreen printing onto the surface of DVD and the packaging and printing as well. The DVD replication process offers you with duplicates of your master DVD that can be played on almost all computers and DVD players. Once the source master is given to the replication company, they initially check it for unreadable and bad sectors. Without this verification step, you may end up with a number of faulty discs. On the other hand, DVD duplication is a process that uses a device called burner or a writer that copies the data from one DVD onto many other DVDs. The process of DVD duplication is ideal for small quantities of up to 500. However, if you want to create more than 500 quantities of DVDs, it is recommended to go for DVD replication process. Back up your DVDs with DVD replicationDVD replication is one of the most efficient ways of copying more than 500 DVDs in a cost effective way. The procedure, which involves cloning or replicating the original DVD, has become more popular due to demand from advertising agencies and gives fast and quality copies of DVDs. In order to get the best quality copies, it is always recommended that you go to a professional DVD replication company. The DVD replication process involves transferring data from a master disc onto many blank discs. In the first step, the master disc is checked for any unreadable data. This is because if the original disc is unreadable then all copies ones will also be defective. The replication process involves creating a glass master, which is used for making a set of stampers and molds. Once this is done, the stampers are mounted on the injection mould machine to make a copy of the mould. The disc is then coated with a thin and reflective aluminium coating. Finally, the disc is spun with a protective lacquer and then hardened using a UV light. The use of a glass master ensures that the quality remains consistent throughout. So, if you are looking to create numerous copies of a DVD, opting for professional DVD duplication is the best decision. |